About
Passionate about digital transformation and leading high-value projects with a data-driven and problem-solving mindset.
Currently pursuing a 2-years course to gain knowledge in IT, such as project management and data analytics.
Harmony & Adaptability
I seek build strong relationships that hold a team together. I look for areas of agreement and I tend to be a "now" person.
Consistency & Restorative
I make things happen thought consistency. Adaptable on developing plans to address company needs, and strategic thinking.
Context
I am excited to discover new facts. I have the ability to see link between where I have been and where I am going, focusing on planning and decision-making.
University Admission
Hands-on project where I trained a regression model to find the admission probability based on student's profile.
Profile Analysis
Hands-on project about profiles for different types of customers, covering the concept of clustering.
Divvy Bikes EDA
Hands-on project worked as a culmination of Google Data Analytics Professional Certificate.
During my volunteer, I took the initiative to produce a compelling video series with a documentary narrative. This project highlighted the experiences of Lithuanian immigrants who embarked on their journey to Canada, shaping their lives throughout the 1950s and 1960s. I demonstrated creativity recording and editing the videos, and also in effectively presenting their stories online. The volunteer work allowed me to make a valuable contribution while enhancing my skills in multimedia communication.
I took on the responsibility of revamping the website, MapaSite, which involved enhancing its structure, implementing an improved SEO strategy, and ultimately resulting in a more user-friendly and discoverable online presence.
Right hand to area manager leading a 25 people cross-functional team to design and launch new business model. Managed the working relationship of 8 internal teams in sales and marketing to drive alignment with the $20 million project of a new campaign model.
Led implementation of a viable GTM strategy with 4 pillars (governance, analytics, technology and UX) generating sales increase 8 times bigger compared to the same period.
Created and led a 10 people squad responsible for implementing cashback campaigns, using innovative up-selling and cross-selling strategies, achieving engagement rate with digital of 40%.
Managed $30 million budget annually, analysing large data sets, identifying market size and trends, consumer insights to improve new leads, campaign loyalty, and enhance customer experience.
Oversaw Bayer's loyalty brand strategy. Led the creation and launch of the name, brand strategy, key messages, and key visuals for Bayer's loyalty program and the marketplace to different stakeholders.
Developed and delivered digital campaigns using CRM, Google AdWords, Google display and offline communications focused on acquisition and loyalty, evaluating campaign performance across all stages and channels of the journey. In only 7 months, I was responsible for bringing aprox 10 thousand new clients to the program.
Created and led the 6 people digital squad responsible for designing and implementing the UX of the brand's web page. Increased brand engagement by 9.5% through tracking and analysing brand performance.
Implemented the Brand Model methodology to develop and execute brand strategy, visual identity, and brand positioning. Employed critical thinking, curiosity, and creativity to define brand architecture, benefit ladder, value proposition, and key messages for all stakeholders.
Demonstrated the ability to work autonomously and as part of a team, ensuring accurate and comprehensive reporting to support data-driven decision-making.
Promoted to the role of Strategist in May 2018 after successfully managing Bayer's loyalty brand since July 2017, showcasing personal accountability and commitment to achieving and exceeding goals and objectives.
Led a successful start-up project approved by Bayer's CEO and secured an incremental budget to develop a cutting-edge tool for sales interaction with customers and channels, resulting in the widespread adoption of iPads by the entire sales force.
Evaluated campaign performance across all stages and channels tracking communication metrics and constructing reports for the brand manager.
Developed digital marketing campaigns and content creation focused on brand awareness and engagement. Managed communication plan timelines to ensure message delivery at the right time for customers using tools such SEO, organic search, display advertising, and landing pages.
Contact me
Do you want to be in touch with me? I would love to hear from you.